DP 116: Newsjacking: Using Holidays to Create Connections Online

This week, Kerri Karvetski of Company K Media joined Driving Participation to discuss newsjacking - the process of leveraging trending news to elevate your brand’s message. As a nonprofit organization, newsjacking is a quick and easy way to produce content that is customer-focused, while establishing credibility in your industry. When done well, it can result in a surge of traffic, while increasing engagement, brand awareness and recall.