DP 089: The Storytelling Opportunity in Online Publications with Elin Barton
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Un podcast de Beth Brodovsky
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Organizations are increasingly making the move to digital– transforming printed publications and annual reports into interactive online content that drives action. Video is well on its way to become the star of content marketing, with its shareability and mobile components. This week, Elin Barton, CEO of White Knight Productions joined Beth to discuss repurposing marketing materials to drive engagement and participation.