DP 082: The Impact of Rebranding on the YMCA with Kate Coleman

This week we hear another story of life after rebranding. The YMCA is a national brand with a decidedly local sense of independence. Rebranding when hundreds of organizations will deliver the message needs to be an inclusive project. Kate Coleman, EVP of Strategy shares the profound transformation that has occurred through defining their cause as a team. She says that building brand equity has become a multiplier for their efforts and shares the single best tactic to start with.