DP 081: After the Launch: Managing a New Brand with Christina Lauver
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Un podcast de Beth Brodovsky
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Five years after rebranding, Tina Lauver, has learned that launching your brand is really only the beginning. As Marketing and PR Manager at the Dauphin County Library System, Tina has led the transition of the Library's image throughout the county. Over time, Tina has learned how to evolve and adjust to address the changing needs of the library, the staff and the patrons while maintaining the stength and purpose of the brand.
