38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about! On this episode we talk about: - When should B2B companies invest in brand? - Is there a scenario where brand doesn't matter? - What goes into a brand and how to get the founders onboard? - How to approach a rebrand? How much time and budget should ...