24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)

Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS. On this episode we talk about: - How to set your Google Ads account up for success? - How to find and decide what keywords to focus on? - How to think around bidding? - Does non-brand campaigns have an effect on brand? - Most common errors Roman see companies make This episode is brought to you by our great partne...