11 - Scaling from Series B to Series D in 3 years and learnings from it (with Paula Molinar, Senior Manager, Demand Generation at Paddle)

Paula Molinar is the Senior Manager, Demand Generation at Paddle. Paula started at the company in 2019 when they where just 90 people. A few weeks ago they took in their series D investment of $200M and in this episode Paula share their biggest learnings and also marketing successes. In this episode we talked about: Moving from capturing to creating demandInsights from having BDRs within the marketing team.Learnings from implementing a "how did you hear about us" form field.Why you should foc...