10 - How to market to marketers in a very competitive space (with Jillan Als: VP Marketing & Jasmine de Guzman: Manager, Revenue Marketing - at Optimere)

For the first time ever i had two guests joining me, both working at Optimere - a Copenhagen based SaaS company. Jillian Als is the VP of Marketing and Jasmine de Guzman is the Manager, Revenue Marketing. In this episode we talk about: What is Revenue Marketing at Optimere?Focusing on capturing vs creating demand when there already is a lot of existing demand?The danger of focusing too much on paid search.One of the hidden growth levers, working together for a really really long time (6+ year...