#43 - The Mindset Powering Australia’s Most Elite Gym | Lachlan Rowston

In this episode of the Agency podcast, we speak with Lachlan Rowston, one of Australia’s most well-known and respected fitness entrepreneurs, about his Gen 2 gym model, overcoming market saturation, challenging the traditional gym status quo, strategies for building a loyal client base and much more. (00:00) Intro (03:46) Gen Two Fitness (07:31) Subscription Models (12:01) Centralized Programming (16:31) Navigating Business Growth (21:31) Upfront Payments (25:46) Operating During a Pandemic (32:01) Lessons from Lockdown (35:31) Business Strategy Shifts (40:01) Systematic Community Building (44:01) Managing Client Engagement (48:01) Balancing Growth and Reflection (52:01) Mental Frameworks for Positivity (56:31) Overcoming Negative States (01:01:01) Leadership and Delegation (01:04:31) Prioritizing Non-Urgent Tasks (01:07:31) Avoiding Life Passing By (01:10:31) Work-Life Balance Challenges (01:13:01) Frameworks for Decision Making (01:16:01) Navigating Economic Uncertainty (01:18:31) Partnership Opportunities (01:21:31) Scaling into New Markets (01:24:01) Branding and Marketing (01:27:31) Future Vision and Goals (01:30:31) Conclusion and Gratitude