#37 - From Followers to Fans: Elevate Your Social Media with Value and Influence | Lexie Murray

Alexandra Murray is the CEO and founder of Be Seen Social (an influencer marketing agency with a strong focus on TikTok.) Selected for the Forbes 30 under 30, Alexandra shares the strategies that helped her launch and scale her own agency. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (02:40) From Beginnings to Business (06:49) Adolescent Ventures (08:04) Influencer to Entrepreneur (10:33) Building the Agency (14:24) Content Creation Strategies (19:02) Innovative Marketing Approaches (23:54) Social Media Dynamics (26:50) Client Relations and Campaigns (30:25) Organizational Culture (34:18) Work-Life Balance The Role of Delegation (44:15) Team Dynamics and Leadership (44:16) Growth and Adaptation (48:06) Overcoming Burnout (51:15) Mastering Efficiency (55:05) Personal Development and Goals (58:20) Networking and Community Building (01:00:32) Entrepreneurial Philosophy (01:02:42) Motivational Insights (01:04:12) Challenges in Business (01:05:32) Industry Trends and Observations (01:06:12) Building a Legacy