How designers can make brand partnerships work for them
Designer Discussions : Remodeling Business Marketing - Un podcast de Mirjam Lippuner, Jason Lockhart, Maria Design Appy - Les jeudis

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This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies. Different kinds of brand partnershipsPaid influencer partnerships (often with bloggers)Licensing partnerships (with high-profile designers)“Grassroots partnerships” where brands and interest...