A 4-time Tech CMO’s Secrets to Integrated Demand Gen with Lynne Capozzi, CMO of Acquia

This episode features an interview with Lynne Capozzi, CMO of Acquia, the leading cloud platform for building, delivering, and optimizing digital experiences. On this episode, Lynne explains why demand gen always needs to be an integrated strategy, how to create a great website experience, why it’s so hard to do personalization well, and why the next phase of the industry is moving from marketing operations to revenue operations.