5 Insights About Where The Creator Economy Heading in 2025

Content creator and influencer friends - are you aware of where the creator economy stands and the direction it's going in 2025? One stat I was surprised to learn was that about 43% of the brands surveyed in the LTK x Northwestern University study shared that they plan to use creator content in connective TV (CTV) ads. While content creators and influencers know their brand partners are repurposing their social media content on digital platforms like websites and email newsletters, the...