Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
Cold Call - Un podcast de HBR Presents / Brian Kenny - Les mardis
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In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature?
