Episode 29: The challenges of selling at Mercadona online

In this podcast José Enrique Rodríguez Huerta, Managing Director at Codurance Spain will chat with Fernando Díaz, CTO of Mercadona Tech. Mercadona is the biggest supermarket chain in Spain. They have more than 1600 brick and mortar shops throughout Spain and are now starting to expand in Portugal with a few new stores. Fernando and his team ensure that all of these online orders and deliveries can actually happen effectively.  In this session we will talk about the challenges faced by this kind of business in the market today. What kind of expectations do consumers have about how quickly their order is delivered? What about buying more complicated goods such a groceries or perishables? The buying process must be nice and short, straightforward and intuitive. You visit the website, you see and pick what you want, add items to your virtual basket, click, pay and your groceries are delivered to your doorstep in a few hours but ... what happens behind our screens? How does it work? Which parts of the process are automated? How is the Mercadona Tech team involved in coordinating all of this?