Richard Cockerill: Rugby's Straightshooter. You can't pretend to be a good version of someone else.

Richard Cockerill cuts through the buzzwords to deliver a masterclass in building winning cultures across two decades of elite coaching. The former Leicester, Toulon, Edinburgh, England and current Georgia coach shares his refreshingly straightforward philosophy: be on time, wear the right kit, and work hard – non-negotiable standards that have underpinned championship teams throughout his career. Cockerill reveals the evolution of his notoriously confrontational coaching style, explaining h...