Does Social Media Make Companies Behave Better?

When a business’s customers object to its conduct, they generally have two options: exit (vote with their wallets and cut ties with the company) and voice (boycott, protest, or otherwise raise awareness of their complaint). Social media has changed the calculus behind this choice for both individuals and companies. On this episode of the Chicago Booth Review Podcast, Booth’s John Paul Rollert considers the impact of this change and how the relative appeal of exit and voice have evolved over time.