Interview with Adam Boyd on Selling Through Asking

In this episode of Changing Minds, I have the pleasure of interviewing my good friend, Adam Boyd. He has been training and consulting on sales with founders, owners, and individuals on sales and sales leadership since 2008. Several clients have had successful exits, though he’s not claiming a direct correlation. He’s had 2 stints as a middle market exec leading sales, one time with a lot of success and luck and another time with not very much of either. Most of his work now is with professional service providers, such as attorneys, high-end consultants, and those in real estate, finance, benefits, or wealth management. He loves helping those in highly competitive markets win more of the right clients through training. His approach involves turning discovery calls into two-way conversations, and he emphasizes the importance of curiosity, listening, and understanding in creating a genuine connection with clients. Adam survived the Acton School of Business and read a lot of books at Rhodes College. He lives in the greatest country in America, Texas, with his wife, 4 kids, and a new dog.   https://www.linkedin.com/in/theadampboyd https://thenorthwoodgrp.com/