Episode 7: Voices from the Field - A Conversation with Kevin Lynch

In this episode, we talk to Kevin Lynch, Director of Marketing & Communications at Shanghai American School (SAS). Previously from BBDO, Kevin shares how he combined his advertising experience with his experience as a parent of an SAS student and started his journey as the first Director of Marketing & Communications at SAS. We explore with Kevin why storytelling is important, how to tell a good story, and how it can give supporters the ability to be transformed into advocates and drivers of the brand - building a solid and vibrant community. Kevin also discusses how SAS came up with a masterful piece of storytelling (click here for the full video) for SAS’s 2020 online graduation ceremony to captivate their audience with a powerful message to celebrate the graduating cohort's accomplishments. Listeners can also pick up a few interesting anecdotes from SAS' story finding on who is responsible for restarting the school in 1980, and on how they named a new conference room.