Episode 5: Voices from the Field - A Conversation with Liza Boffen-Yordanov

In this episode on annual giving, Heather and Brad chat with Liza Boffen-Yordanov, CFRE, Chief Development Officer and Executive Director, Development Office, Nanyang Technological University (NTU). Liza starts by taking us on her career journey from US to India and Singapore, sharing what motivates her in the work that she does, and what she enjoys most in her current role. Liza then delves into NTU’s annual giving campaigns, particularly about staff and faculty giving and how they achieved a higher giving rate over the last month than before. She also shares about NTU’s first ‘evergreen fund' - the NTU Priorities Funds that aims to continue the cycle of philanthropy. Listen in to find out how you can enhance your annual giving campaigns as well as Liza’s pointers on her top three success factors in annual giving.