The Toolkit of a Healthcare Marketer

Marketing campaigns for the healthcare industry require a careful balance between patient and community engagement and the growing needs of a complex healthcare organization.  In this episode, Leslie DiStefano, Director of Communication and Public Relations at Samaritan, shares how she does it – from implementing marketing campaigns to interpreting user data and understanding the priorities of senior management.  Join us as we discuss: Working within your organization’s capacity to support a successful marketing program Creating and maintaining brand awareness for a large medical center Preventing bottlenecking in content creation