Marketing during tough times: a financial institution's guide to reaching customers

The financial markets may be in flux, but that doesn’t mean your financial marketing has to be. With a solid plan, your marketing can not just survive, but thrive — even in today’s chaotic times.In this special episode, Lisa Nicholas, VP of Strategy, Financial Institutions, and Stephenie Williams, VP of Financial Services Marketing Product and Strategy, from Vericast join the show to share the best ways banks and credit unions can market themselves to customers and prospects today. Join us as we discuss:Why cost restriction is the number one issue clients face when marketing their businessHow to educate consumers about what’s happening in the banking industryProactively reaching out to customers and working with them to reduce the friction