Is “Funflation” Here to Stay?

The pandemic has shifted consumer priorities towards experiences over material possessions, leading to a resurgence of old marketing strategies like couponing and mailers. Consumers are willing to spend more on experiences, especially for their children, but increased costs may lead to a reevaluation of spending habits. Marketers are exploring creative ways to enhance consumer experiences, such as through cross-promotional offers and mobile integration, to capitalize on this trend. The concept of 'funflation' as a marketing strategy balances the need to grow and engage with target audiences while acknowledging economic constraints. In this episode, we dive into:Prioritizing experiences over material possessionsConsumer spending habits post-pandemicInflation's impact on spending habits and marketing strategiesRead more about funflation and what it means for marketers in this blog on Vericast.com.