Hatching Penguin | Paperback Pioneer | 1

To save the publishing company he inherited from his uncle, British publisher Allen Lane launches a radical new line of paperback books – but finds it’s a tall order to get a resistant industry to embrace the new business. Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery.app.link/inIc9lKeyLb now.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.