Building Lego | System in Play | 2

Godtfred Kirk Christiansen differentiates Lego from its increasingly fierce competition by building his business around a core product: plastic bricks. Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/historytellers Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.