Why Grater Goods is using equity crowdfunding to expand

Flip Grater decided to give up her career in music to pursue her other passion of vegan delicatessens. Now, her meat-free versions of chorizo, pastrami, and turkey have launched her business and landed her products in foodstuffs supermarkets. She talks to Simon Pound about starting Grater Goods, its rapid success, and expanding it using a grassroots investment website. Learn more about your ad choices. Visit megaphone.fm/adchoices