Keep your finger on the pulse of your brand's health! An intimate discussion with Angelo Ponzi, Fractional CMO

How do you determine the health of your brand? Angelo Ponzi went on the air to provide an in-depth look at the importance of "living it" every day, and keeping your finger on your brand’s pulse to make sure it stays healthy and keeps beating. While you may think your brand is doing well, i.e. sales are up, it is crucial to receive feedback from those who interact with your brand, both internally and externally. Don’t assume just because you’re putting your story out there, everyone truly knows and understands it.