#98 What if you are unemployer branding instead of employer branding?

What if you are unemployer branding when you thought you were employer branding? What if what you are doing or planning to do results in the exact opposite you meant to achieve? Regardless of the size of the company or the operating industry, even the market, most employers paraphrase themselves almost identically when it comes to employer branding. The problem is, using the same keywords, taglines and almost identical messages and images, they are doing exactly the opposite: unemployer branding. In this episode of the Building a Modern Employer Brand -podcast, we are going to have a serious talk about employer branding. You need to know the difference between employer branding and unemployed branding because it is very possible you are not employer branding at all. Because unemployer branding hurts your employer branding career and doesn't help the company you work for at all, and that's why you need to recognise it and then put a stop to it. 🔗 https://bit.ly/3ql0T9Y ⏱ 21:38 min In this episode: 💡 What does unemployer branding look like? 💡 Why is it a huge problem? 💡 How to stop unemployer branding? ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3