#92 Using Maslow's Hierarchy of Needs in talent communication

Can Maslow's Hierarchy of Needs help us in talent communication? Can this theory help us to recognize relevant motivators and improve the effectiveness of our talent communication? I believe so. In this episode of the Building a Modern Employer Brand -podcast, I talk about how I use Maslow's Hierarchy of Needs as a framework for matching talent motivators with employer branding and other talent marketing messages. Episode content: 💡 What is Maslow's Hierarchy of Needs? 💡 Examples of how to use this theory of motivation in matching key messages with basic needs. ⏱ 31:17 min 🔗 https://bit.ly/3315nt3 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3