#74 How to get started and get a budget for your employer branding

Building a Modern Employer Brand podcast - Un podcast de Susanna Rantanen - Les mercredis

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Many people like you working in employer branding are struggling due to the lack of adequate resources and a decent budget to get help. But how do you convince your boss to give you a budget and how much money do you actually need, let's say per annum? In this podcast episode and blog post compilation, I'll share with you my tips for how to get that budget and why your strategic employer branding plan is key to getting a decent budget. In this episode: 💎 Understanding why we do employer branding and what we can solve with it. 💎 Why you always start with a strategic intent before you start planning actions and activities. 💎 Which comes first, budgeting or the plan? 💎 The 4 necessary steps in getting a decent budget for employer branding ⏱ 35:57 min 🔗 https://bit.ly/3opNieM P.S There is a course about talent marketing strategies at Talent Marketing School. Sign up and begin learning strategic employer branding: https://bit.ly/337hsd3 P.S 2 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

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