#70 Transitioning in your mind from recruiting to employer branding

In this episode of the Building a Modern Employer Brand -podcast, I’ll introduce how to use my Candidate Journey of the Information Era© tool as a basis for transitioning from the short span recruitment focus to the long term employer branding focus. In this episode: 💡 Simple reasons we actually are so recruitment/sales-minded in HR. 💡 What is the Candidate Journey of the Information Era©? 💡 Understanding the differences between recruitment objectives and employer branding objectives. 💡How our CJIE-framework guides you as a tool. ⏱ 47:17 min 🔗 https://bit.ly/3svHPUg If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! Have you signed up on the "Notify me when you launch" list for Talent Marketing School yet? We are opening the doors very soon! Go here to sign up: https://bit.ly/3rQ8CKy