#7 How to actually build The Modern Employer Brand

In this episode of Building a Modern Employer Brand, Susanna talks to you about HR content marketing as a format to use in building The Modern Employer Brand and executing your Modern Employer Brand Strategy. ⏱ 16:28 min In this episode: 💎 How to actually build the modern employer brand? 💎 What is content marketing? 💎 What is HR content marketing, and specifically in the context of employer branding? 💎 What type of content passive job seekers tend to look for? Let's get connected on LinkedIn! https://www.linkedin.com/in/susannarantanen/ Join the new Building a Modern Employer Brand -group on Facebook: https://www.facebook.com/groups/modernemployerbranding/ Follow us on Instagram: Susanna: https://www.instagram.com/rantanensusanna/ This podcast: https://www.instagram.com/hr_podcast/