#61 PR and communication in modern employer branding

“Advertising is about you saying you are good. PR is getting someone else to say you are good.”  - Jean-Louis Gassee (former Apple Computers executive) Most talent marketers have no idea how much impact talent PR could have for their employer brand. Instead of the company promoting how good we are, talent PR is about getting your talent audiences to share their positive experiences about your company as a place to work. There are many more roles in the modern talent marketing and employer branding team than those where we use the company mouth to speak good about ourselves. And one of these roles is that of a Talent communication & PR manager. In this episode of Building a Modern Employer Brand, I introduce PR as an opportunity for modern employer branding. And to be frank, to me talent PR is the heart of modern employer branding. ⏱ 25:25 min 💎 What exactly is PR? 💎 Why does PR fit so well in modern employer branding? Find the theme article for this episode at: 🔗 https://bit.ly/3s3EyvD 🆘 LAST CHANCE TO SIGN UP ON THE TALENT MARKETING SCHOOL WAITLIST! WE ARE CLOSING the waitlist on Sunday 21st Feb 2021. Sign up before you miss out on the chance to get in before we launch for everyone and the discount code for your year 1 subscription! 🎓 More info here: https://bit.ly/3kyyE12 P.S.2 Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this new Instagram account every week: 💟 https://www.instagram.com/talentmarketingpro/