#6 The Candidate Journey of the Information Era

In this episode of Building a Modern Employer Brand, I will introduce you the Candidate Journey of the Information Era I've mapped out for us HR-marketers. This Candidate Journey is meant to shift our focus from short term campaign -mindset towards building a continuous dialogue with our ideal talent audiences. ⏱31:02 min In this episode: 💡How to shift from the traditional project orientation in HR 💡What is and how to use the Candidate Journey of the Information Era 💡The four phases of the Candidate Journey explained 💡How the Candidate Journey impacts our HR marketing decisions and actions 🔗 Read to complementary blog post at: https://www.modernemployerbrand.com/podcast6 and see how the Candidate Journey looks like. Follow this podcast handle on Instagram: https://www.instagram.com/hr_podcast/ Follow me on Instagram: https://www.instagram.com/rantanensusanna/ Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ The Building of a Modern Employer Brand -podcast is sponsored by Employee Experience Agency Emine https://emine.fi/briefly-in-english/