#57 My key predictions for employer branding trends in 2021

Keeping tabs on what is going on in our operating environment is key in our efforts to influence and impact our target audiences. We are living in an era of extremely rapid change regardless of where we focus our eyes, ears, or our attention. All this turbulence, but also the speed of development is impacting our behavior. What was a common practice or at the center of attention last year may be nothing but a distant memory next year. In this week’s episode of Building a Modern Employer Brand -podcast I share four (4) employer branding trends that I believe to be important in 2021 for modern talent marketers. My key predictions as employer branding trends for 2021 and onwards: 1️⃣ Talent marketers will learn to understand the range different talent marketing strategies and pick up the most suited for their business and talent marketing needs. 2️⃣ Social media continues to maintain its position as the key media for employer branding specifically. 3️⃣ Humane values will rise up as the core values in modern organizations. 4️⃣ EVP's will be adapted to a new, different role. ⏱ 24:10 min 🔗 Check out the additional 3 employer branding trends from my blog: https://bit.ly/35QWZe0 Connect with me on: LINKEDIN: https://www.linkedin.com/in/susannarantanen/ 💟 FIND, FOLLOW AND DM ME ON INSTAGRAM: @rantanensusanna https://www.instagram.com/rantanensusanna/ @talentmarketingpro https://www.instagram.com/talentmarketingpro/ @hr_podcast https://www.instagram.com/hr_podcast/ 🎓 Become a professional talent marketer and sign up for TALENT MARKETING SCHOOL online! https://bit.ly/3kyyE12