#54 Why your talent is the hero in your employer brand -story?

One of the most popular topics of this podcast is storytelling in reference to talent marketing. Every time I talk about the art of storytelling, you listen and you love. As the LAST episode of 2020, let's call it off with a storytelling episode. In this week’s episode of Building a Modern Employer Brand -podcast I explain why your ideal talent must be the hero on your employer brand -story, not your business. I can hear you going: WHAAT?! Before you go all bonkers, just listen and you'll understand why. It's going to be a big revelation. It was to me when I learned it years ago. This was also a turning point how I do all the marketing for my business and for myself. And it made a HUGE change. We became an employer adored by our own audience. People started to publicly call themselves as our fans. Yes, F-A-N-S. Can you imagine that? I still can't. I'd understand if we were a multimillion consumer empire with your hottest products. But we've never been more than a 5-6 people boutique agency in one of the smallest markets on the earth. It's a miracle and it is due to what I'm telling you in this episode. In this episode: 💡What is a hero (in a story)? 💡Why talent must be the hero in your businesses employer brand -story? 💡Where does that leave your business? ⏱ 17:51 min 🔗 https://bit.ly/38C80kd P.S 2️⃣ Additional calls to act for you: 💟 The new @talentmarketingpro account on Instagram. 👉🏻 https://www.instagram.com/talentmarketingpro/ 🎓 Online Talent Marketing School (launching soon) 👉🏻 https://bit.ly/3kyyE12 HAVE A HAPPY NEW YEAR! Back on the air next week! Susanna xoxo