#53 Being more persuasive in talent acquisition

In this week’s episode of Building a Modern Employer Brand -podcast I continue with the topic I started last week: how to be more persuasive in talent acquisition. Hiring is selling. And to succeed in sales, we need to persuade and motive customers to choose our products and services. A modern customer is pretty firm about not being fooled own cornered into buying something we don't need or want. Your ideal applicants are probably modern customers too. Become more successful in talent acquisition by learning to be more persuasive in your actions and with your words. In this episode: 💎 Why we should think hiring as selling. 💎 Why we need to make our hiring more personal and purposeful to our ideal applicants. 💎4 steps to becoming more persuasive in talent acquisition. ⏱ 30:12 min Learn more about being more persuasive in hiring from this blog post I wrote: 🔗 https://bit.ly/3rggVAe ⚡️ARE YOU AN ASPIRING TALENT MARKETING PROFESSIONAL? ⚡️ ⭐️ An aspiring talent marketing professional is someone who wants to build an entire career in employer branding and talent marketing. ⭐️ Someone who wants to focus on marketing and communication full time instead of doing HR or recruiting full time with only an occasional dose of marketing and communication tasks. To get there requires learning the professional ropes of talent marketing. When you know what modern talent marketing really is about, you are in a better place to choose your ideal talent marketing path. And not only that, you are also in a much better position to prove your boss the value professional talent marketing will add to your business. 🔥 And THAT is how to get a full time job in talent marketing. The problem is, up until now, there has not been a one place where to get a comprehensive understanding and full picture of professional talent marketing. That's why we built Talent Marketing School and we are launching in early 2021. You should definitely check it out and sign up. 🔛 Learn more and sign up here: https://bit.ly/3kyyE12 Do you follow @talentmarketingpro yet on Instagram? It's a new profile for aspiring talent marketing professionals where I will be sharing free doses of inspiration about professional talent marketing as well as peaks to Talent Marketing School content when we launch. Go to https://www.instagram.com/talentmarketingpro/ See you there! //Susanna