#48 Why so many recruitment videos fail to deliver

Are you making recruitment or employer branding videos for your business? Or maybe you are producing videos for your client for recruitment and employer branding purposes. In either case, did you know that the most typical videos produced for recruitment and employer branding fail? These videos fail, because even though they may look awesome and have cool technical features and B-rolls and whatnot, they fail because there is no storyline. Just because a video was really well produced does not make it automatically a great communication tool. In this episode of BUILDING A MODERN EMPLOYER BRAND -podcast I explain why so many recruitment videos fail. Hopefully, after listening to this podcast episode, you will be in a better place to make the right decisions about your videos. ⏱ 27:16 min 🔗 Check out the blog post for this episode: https://bit.ly/2IIlH7F 📥 Download a free Cheat Sheet on How to Avoid Making Another Expensive Recruitment Video that Fails to Deliver: https://bit.ly/36AoOqB I HAVE A QUESTION FOR YOU. ❓ Are talent marketing and employer branding something you are into and would like to learn more about, even make a career about? ✍🏻 If you said yes, join the Talent Marketing School Waitlist here: https://bit.ly/3kyyE12 We are launching an online members-only Talent Marketing School in early 2021. By joining the Waitlist before 23rd December, you ✅ Will be among the first ones to get access to the TMS when we launch. ✅ Receive a 10% discount for the membership fee should you choose to join Talent Marketing School when we launch. IN ADDITION, as a Wait Lister ✅ You could be invited into a VIP group where you will be able to give your 2 cents into what kind of courses you'd absolutely want to take at Talent Marketing School. ✅ We will have an additional surprise for VIP group members as a thank you for your thoughts, ideas, and opinions that help us to make Talent Marketing School really attractive and valuable for members. Join the waitlist and decide later whether you actually want to become a Talent Marketing School student. ☝️ You are not obliged to join the actual Talent Marketing School as a wait lister. But if you will, you'll get 10% off when we launch. We're pretty sure you will though.