#46 What is Business Storytelling?

What is BUSINESS storytelling? As talent marketers, we send hundreds if not thousands of messages to our internal and external talent audiences on a monthly basis. ❓ How many of those messages are seen, opened, consumed, and acted upon? 😱 The problem is not many. Most of your messages are not paid attention to. You wrote it, you sent it and no one ever read it. It doesn't have to be that way though. Storytelling is an excellent method to deliver messages in a business context. When we formulate our message into a story format, the recipient is likely to pay more attention, hear you out and become inspired to act as you have asked for in your message. 🎧 In this episode of BUILDING A MODERN EMPLOYER BRAND - podcast, I introduce you to business storytelling. 💡 What is business storytelling? 💡 The value of business storytelling. ⏱ 30:48 min Did you know that there is a theme article on my blog to complement each podcast-episode? Sometimes you may want to quickly browse about the topic before deciding if you listen to it or not. My theme-articles are not the show notes for the episode though. They are additional content about the same topic. You get more about the topic if you also read, or also listen. 🔗 https://bit.ly/2TNucRh IN ADDITION! There is an eBook available now for download to kickstart a talent marketing pro's journey with me. This eBook is about the Magnetic Employer Branding Method AND Business Storytelling. ⬇︎ Download it for free here: https://bit.ly/3mG7Bm2 🎓 TALENT MARKETING SCHOOL NEWS! Do you aspire to become a modern talent marketing professional? We are building an online school for a 2021 spring release. JOIN THE WAITLIST HERE: https://bit.ly/2TNktuf If you rather wait a while, find the new @talentmarketingpro profile on Instagram and give yourself some time to figure out what this is about. 🔗 https://www.instagram.com/talentmarketingpro/ Come back next week for episode 47 in which I talk about how the story works. // Susanna