#44 Essential questions your career pages need to answer

In this episode of Building a Modern Employer Brand -podcast we continue with your career site -topic. It is essential to pay attention to the value of your career pages to your target talent audiences. The value is measured by your career pages' ability to answer the questions your talent website visitor has on their mind. Active and passive job seekers have very different questions on their minds. If you want a passive talent to spend time on your site, and return as well, you need to cater to the very different content than what your career site usually tends to have. Listen to this episode to learn more about the essential questions your career pages must answer and why. ⏱ 34:02 min 🔗 Theme article and all links and questions mentioned in this episode can be found here: https://bit.ly/3m3b0Ll 📥 DOWNLOAD a PDF 8 Tips How to Get Your Career Site to Work for You: https://bit.ly/31oi1Pf Is talent marketing something you want to learn more about and MASTER one day? We are currently building an online Talent Marketing School for all talent marketers who aspire to a career in modern employer branding and talent marketing. 🎓 Join the waitlist here: https://bit.ly/3o8CqBu 📲 Follow the @talentmarketingpro on Instagram: https://www.instagram.com/talentmarketingpro/ 📲 Follow this podcast on Instagram: https://www.instagram.com/hr_podcast/