#40 Why LinkedIn is not that great for modern employer branding

LinkedIn is by far the largest professional network, in my opinion a pretty good hiring platform, and a somewhat functional social media. But despite LinkedIn cashing in on employer branding features, I just don't think LinkedIn is that great for modern employer branding. I understand this is a pretty bold statement to make about such a giant, but unfortunately, even the basic (and free) features of LinkedIn are not compatible with modern employer branding requirements. LinkedIn is a great recruitment platform, and certainly the best professional networking areena there is online. But for employer branding, nope. In this episode of Building a Modern Employer Brand -podcast, I give four (4) reasons why so. ⏱ 20:47 min 🔗 Find the theme article on the Modern Employer Brand Blog here: https://bit.ly/2RP6DGE Visit the Modern Employer Brand -blog to learn more about modern employer branding: https://bit.ly/3hqXbnX