#39 Understanding Instagram to ace employer branding
Building a Modern Employer Brand podcast - Un podcast de Susanna Rantanen - Les mercredis

Catégories:
🤳 INSTAGRAM created the monster called selfies. Never before were we taking so many #mirrorselfies #belfies #selfies #groupselfies than in the times of Instagram. ❣️ Instagram is also fantastic for employer branding. Not for recruitment marketing as much, but absolutely for employer branding. Why? Because it is so much easier to create Instagram content to evoke emotions than to get the same impact on a blog post or a video. ❣️ And employer branding is all about building those emotional connections between your ideal talents and what your business can represent to them. If you have ANY plans or desire at all to take on Instagram, you should definitely listen to this episode AND read the complimentary theme article on our blog. IN THIS EPISODE: 🔸 Why your own use of Instagram can teach you so much about how to use Instagram as a business. 🔸 Why our followers and the people we would like to follow us can teach us so much about how we should use Instagram as a business. 🔸 Why every single post counts. 🔸 Understanding there are many Instagram strategies to choose from. 🔸 Posting photos on the newsfeed is just one of them. ⏱ 36:47 min 🔗 Why it is a great idea to do employer branding on Instagram: https://bit.ly/2FzP8aO Are you on Instagram? If you are interested in employer branding and talent marketing as a career choice, and looking to learn more, follow our new @talentmarketingpro on Instagram. We are building an online course base for aspiring talent marketing professionals to develop their skills and knowledge on modern employer branding and talent marketing. Right now I am building up a community interested in this topic. Would love to see you there! https://www.instagram.com/talentmarketingpro/