#37 How to best use social media for recruitment marketing

Building a Modern Employer Brand podcast - Un podcast de Susanna Rantanen - Les mercredis

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HOW TO BEST USE SOCIAL MEDIA FOR RECRUITMENT MARKETING? Don't worry. This episode is not about how to share the link to your job post on social media. That is not exactly rocket science nor a newsflash. Instead, I will feed your brain with inspiration and a few tips on how to exploit social media both in a single recruitment process as well as generally in all hiring. Both of these have one critical commonality: These activities are targeted to ACTIVE job seekers. An active job seeker is someone who has both in their minds and hearts as well as in practice started to proactively take action to make career-related changes. Their headspace is available and welcoming towards your hiring messages. If you make those messages relevant and valuable for them. IN THIS EPISODE: 💎 Emphasizing always and forever the importance of measurable goals and objectives in your talent marketing. 💎 The three things that signify the success of your recruitment marketing on social media. 💎 A few tips for using social media for recruitment marketing purposes. ⏱ 45:29 min KEEN TO GET ON A TALENT MARKETING CAREER PATH? Go to Instagram and start following my new @talentmarketingpro -profile. Or click here: https://www.instagram.com/talentmarketingpro/ As a member of this new Instagram community will give you a front-row seat in becoming a talent marketing professional. What more, DM me to tell me you heard about it from my podcast and want to be added to the VIP list for the upcoming Talent Marketing Pro School! People on the VIP list will receive a special gift as my token of appreciation for being so enthusiastic about this topic AND supporting me to kick off an entire online School!

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