#36 Talent Marketing in social media in 2020

Building a Modern Employer Brand podcast - Un podcast de Susanna Rantanen - Les mercredis

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NEWS FLASH social media is your best platform for talent marketing. Why? đŸ”„ You can use social media for multiple, yet equally effective ways to build and engage your talent audiences. đŸ”„ If you opt for content marketing, social media is the most cost-effective media to boost, as in promoting your content and expand your audience. đŸ”„ You don't have to be a content creator to make the most of social media. If you are better in conversations, wonderful! That works really well too! đŸ”„ You can also use social media for building your talent audience insight and grow your understanding of what your audience is like, what interests them, and what is important for them. BUT, there is always a 🍑 in eveything! And in this one it is: đŸ€“ You MUST know which social media is the most ideal to reach your target audience and then you MUST use that social media exactly the way your audience is expecting you to use it. In this episode of BUILDING A MODERN EMPLOYER BRAND -podcast, I'll kick off a series of episodes in which we are going to pierce into social media from a talent marketing angle. I'm fed up seeing at the most average use of social media for talent marketing when you could do a SO MUCH better job! A job categorized as a professional job. Are you up for it? I know you are... ⏱ 42:18 min 🔾 Why social media is great for talent marketing? 🔾 Did you know that social media is actually an ecosystem? 🔾 Tips for choosing your social media More about this: On the blog: https://bit.ly/3hplXoJ On Instagram: https://www.instagram.com/talentmarketingpro/

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