#33 - 5 reasons why most companies fail to succeed in talent marketing

I'm going to be honest with you. It looks like most businesses fail to succeed in talent marketing. Most businesses are not treating talent marketing in a professional manner. When you treat it in a professional manner, you expect a lot and you give it the appropriate resources to deliver on those expectations. I keep witnessing how most businesses expect a lot, yet treat talent marketing as an extracurricular activity, a bit of fun on the side. Failure to succeed in talent marketing looks most often like this: ❌ Continuous difficulties to get applications from those talents your business really needs. ❌ Regular challenges to fill in your vacancies within the expected time frames. ❌ Not getting your employees to advocate your company as a workplace (or any other company content) on their socials. ❌ Regularly seeing your completion outweigh you in the most attractive employer listings even though you put in so much effort each year. It is not like YOU are not doing ANYTHING. It is not necessary that you are not doing ENOUGH. You might be even doing TOO MUCH. In this episode of Building a Modern Employer Brand -podcast I explain 5️⃣ of the most common reasons why the talent marketing we see is not as successful as it could be. Understanding first what to fix is the way to change! ⏱ 31:17 min DO YOU WANT TO BECOME A TALENT MARKETING PRO? 💟 Go to Instagram and find @talentmarketingpro. That's me. I'm working on an online coaching business for all of you who aspire to become Talent Marketing Professionals. Following that handle on Instagram will keep you posted on what all professional talent marketing intakes and how to learn more if it's something you aspire to become. If you prefer to read blogs and learn from this podcast, that's very ok! You can find the Modern Employer Brand Blog on: https://bit.ly/3hqXbnX And on Instagram: @hr_podcast