#32 Why companies should use about social media like their employees?

With the exception of strong consumer brands, most businesses use social media wrong. When we use socials for work, we change our own social media behavior. We turn into promotion and sales machines expecting total strangers to be interested and act on our requests. When we use socials for as private people, we hang out, have conversations, share personal experiences, memories, and moments. We don't go to socials to promote, ask, push, and request. And when we are hanging out on socials, we don't like strangers coming to ask, push, and request something from us. In this episode of Building a Modern Employer Brand -podcast, I talk about why I think businesses are using social media wrong and why we should pick up a few tricks and tactics from our employees on socials. ⏱ 15:55 min IN THIS EPISODE: 🔸What companies are doing wrong on socials? 🔸Why we can learn from our employees (and perhaps also our own personal social media behavior)? Check out the Candidate Journey mentioned in this episode: https://bit.ly/2DbdPsK Learn more about modern employer branding and talent marketing on our blog at: https://bit.ly/3hqXbnX ❓QUESTION! ❓ Are you interested in developing professionally in talent marketing? We are currently working on to branch out in an online coaching business for our international audience. I don't have a launch date for you yet, BUT if you start to follow the new Instagram account @talentmarketingpro, you will be in the front line to know when we are ready to launch our first courses. Go to: https://www.instagram.com/talentmarketingpro/ and click >FOLLOW< and be the first ones to know more. I might even have special offers to in-store once we launch!