#22 Optimizing the career page for a growth company

A career page is the same to recruiting as business websites tend to be for sales. The more hiring oriented the business is the more important the career page becomes. Your career page is also your most important piece of media property. It is the only landscape you have 100% control over. That is why every growth company should maximize the potential of their career site and put it into work. In this episode of Building a Modern Employer Brand -podcast, I talk about how to turn your career site from a static window into a marketing tool that supports your employer branding and works relentlessly to deliver your recruitment leads. ⏱23:34 min THE CONTENT IN THIS EPISODE: 🔆What makes a good career page (from this perspective)? 🔆Why is it so important to a growth company to invest in a career page that converts? You should definitely check out the shownotes-article for this podcast as well. I cover the topics such as: 🤓 What makes a good career page? 🤓 How to use the Candidate Journey of the Information Era©️to help you plan your career site content for driving conversions. 🤓 Taking into account how website behavior impacts your career page structure. 🤓 How to use content to answer the key questions in your career site visitor's mind. FIND THE BLOG POST HERE: 🔗 https://modernemployerbrand.com/podcast22 P.S I’m building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: www.facebook.com/groups/modernemployerbranding Also, if you don't follow the Instagram handle of this podcast yet, please do. What you get is a weekly reminder and a short summary of the new episode. Plus from time to time, if I feel like I have something valuable to tell you, I'll pay a visit to the Stories. Find us here: https://www.instagram.com/hr_podcast/