#19 Why words matter - also in your job post

Have you ever thought about how important words are for getting our messages across? Have you ever thought about how important the choice of words is to getting your reader to do what you want them to do? In this episode #19 of Building a Modern Employer Brand we are going to talk about words, more specifically about why choosing the right words really matter in your job post. If job posts are not your game, just imagine any other content in the place of a job post and think about how you word commercial your writing better to achieve your goals. I'm specifying "commercial/business goals", because when we write as a hobby, we tend to write to ourselves without goals really. But all the writing we do in our job must have this controlling idea we want to achieve with the text. ⏱ 15:07 min 🔗 Check out the blog post here: https://modernemployerbrand.com/podcast19/ In this episode: 👉 Reminding ourselves of the purpose of a job post 👉 5 goals a job post must deliver 👉 The 3 stages of a great job post I'm building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: https://www.facebook.com/groups/modernemployerbranding The more the merrier! Do you want to connect with me? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ Follow this podcast handle on Instagram: instagram.com/hr_podcast/ Follow me on Twitter: https://twitter.com/RantanenSusanna Learn more about my business: https://bit.ly/34osGtw