#18 How to produce content your audience wants?

Content is a great way to position your company as an employer or as a a business in front of the audience you want and need. But there are some rules, tricks and tactics that apply when producing content your audience actually wants to consume and engage with. In this episode 18 of the Building a Modern Employer Brand -podcast, I talk about what makes content interesting for specific audiences. The tips and ideas I talk about I've learned from others as well as through my own content marketing experiences over the years. Remember, there is no content that will resonate and be relevant with every single person out there. So the more you understand about the people you want to reach, the more you learn about them, the more likely you are to produce content they want. At the end of this episode, I will share 10 ideas how to produce interesting content. In this episode: 💎 The four types of content people search and consume. 💎 How to know what content is relevant to your own audience? 💎 Why is it important to stop producing content on what the company needs and start producing content what matters to your audiences? 💎 10 tips how to create content your audience is likely to enjoy ⏱ 49:33 min 🔗 Check out the complimentary blog post at: https://modernemployerbrand.com/podcast18. There is more about this topic than in this podcast-episode. Please join me on Instagram! I'm building an audience and a modern employer branding community on this profile: https://www.instagram.com/hr_podcast/ I'd like to connect with like-minded!