#17 How corona shows the strength of your company culture

I'm probably not alone when I say the strength your company culture is really tested during times like this. It is not that difficult to sail the calm seas. Our physical and mental strengths are really tested during the stormy waters. In this episode of Building a Modern Employer Brand -podcast, I'm going slightly off the plan and talk to you about the importance of building a strong company culture. Because, when the s-h-i-t hits the fan, you need your employees by your side fighting for your mutual goals. It seems, many organizations would like to make withdraws now, but never bothered to deposit in the strong culture bank. Over the recent weeks, as companies have had to lay off people permanently or temporarily (as we are able to here in Finland), I've read countless social media posts where people have been pinpointing organizations who seem to have over-promised and are now under-delivering. I of course talk about the values as the basis of your company culture. ⏱19:27 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/podcast17/ Would you like to connect with me on socials? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business: https://bit.ly/34osGtw